Who is TAM Acceleration?

TAM Acceleration is a specialized Go-to-Market (GTM) solutions provider that engineers comprehensive, Clay-based systems for high-revenue B2B companies.

• Core Offering: They merge outbound, inbound, and RevOps into a single, scalable engine.
• Key Value: Their systems automate up to 80% of an SDR's manual tasks, enabling companies to achieve the output of a 10-person team without the associated overhead.
• Focus: Their value proposition centers on creating high-performance, automated systems that deliver measurable results.

The Context

By November 2024, after reaching $20k in monthly recurring revenue (MRR) purely through inbound efforts, TAM Acceleration decided it was time to add a new channel to its GTM strategy. As masters of outbound, the team identified email as the first new channel to implement to accelerate growth.

Business Development Blockers

• Risk of “Looking Commoditized”
  ‍While building systems on Clay is a highly technical skill, the primary output—lead generation—can be perceived as a commodity. This makes succeeding with outbound challenging and requires a highly differentiated strategy.
• Low Brand Awareness
  ‍As a company less than a year old at the time, TAM Acceleration had a minimal online presence, few case studies, and low brand recognition. This lack of social proof presented a significant hurdle for outbound, which often relies on established credibility.

Initial Goals

The main goals for this initiative were clear:

• Achieve Message-Market Fit: Use continuous A/B testing to find the most resonant messaging.
• Identify Target Niches: Determine which customer segments were most receptive to the outbound offer.
• Build a Scalable Email Infrastructure: Create the necessary technical foundation for high-volume outreach.
• Develop a Rapid Lead Management Process: Ensure interested leads could be converted quickly and efficiently.

How did we proceed?

1. We applied the proven and performing 5 step TAM Process

• TAM Analysis: Analysis of your TAM, ICP and Channel
• Highly Qualified Database Creation: Build your segmented, highly qualified lead list using Clay and AI Agents
• The Atlas Infrastructure: Create the necessary email and Tech Infrastructure to avoid spam
• The Aries Funnel: Find the Funnel and Message that brings you the highest response rate
• Scaling the Machine: Let’s scale your results by automating, connecting all the dots, and reverse engineering the system

How does the TAM process work?

1. TAM Analysis

We analyzed our own ICPs, successful inbound clients, and potential new markets to craft a strategy designed for rapid results.

2. Highly-Targeted Database Creation

We built a highly segmented database in Clay, creating multiple tiers based on ICP and industry to test various targets quickly. We also used AI to enrich prospect data, providing deep insights for qualification and for generating hyper-personalized copy.

3. The Atlas Infrastructure

We established a dedicated email infrastructure of 15 inboxes across 5 domains. These were hosted on our private, 24/7-monitored servers to guarantee optimal deliverability and avoid spam.

4. The Aries Funnel

We rigorously tested different messages and targets using our proprietary Message-Market Fit procedure.

• Weekly Analysis: Each week, we analyzed replies, keeping successful campaigns active while pausing underperforming ones.
• Iterative Improvement: We then created slight variations of the winning messages to test further.
• Measurable Progress: This iterative process took us from 0 positive replies in week one to 5 positive replies per week by week five.

5. Scaling the Machine

We created a fully automated workflow to manage success.

• Process: Replies from Smartlead were sent to a dedicated Slack channel for immediate team notification. Our internal lead management procedure ensured rapid follow-up and scheduling, with all data synced to HubSpot in real time.
• The Outcome: This system quickly generated 6 meetings in the first 4 weeks, which converted into 3 new deals by the end of the third month.

In Summary over the first 2 months we have:

• Generated 3 Deals with a new channel, in a highly competitive sector, and with no strong differentiators
• Found Message-Market Fit
• Went from $20k MRR to $30k MRR

The Results Achieved – In 2 Months

+$75k Sales

+3 Deals Closed