Who is Empowering Tech?

Empowering Tech is a global leader in assistive technology, dedicated to breaking down literacy barriers.

• Core Mission: Through brands like Scanning Pens, they provide life-changing tools for students with dyslexia and reading difficulties.
• Global Impact: They support schools and educational institutions worldwide, fostering independence for neurodivergent learners through "scan and seek" technology.
• Complex Landscape: They navigate a highly specialized sector where every school district operates under different regional regulations, laws, and funding structures.

The Context

Empowering Tech was already operating at a high volume, sending millions of emails per month. However, they reached a plateau where quantity was no longer translating into quality engagement. They needed to move from mass broadcasting to a sophisticated, engineering-led GTM approach to fuel their next phase of global expansion.

Business Development Blockers

Despite having a world-class product that serves schools across continents, Empowering Tech’s outreach was hitting a ceiling.

• Outreach Bottleneck: They were sending millions of emails monthly, but the "one-size-fits-all" approach resulted in stagnant reply rates. The messages lacked the personal touch needed to connect with busy educators and administrators.
• Data Decay: Years of rapid growth had left their CRM data in disarray. Contact information was outdated, company data was "dirty," and the annual investment to buy new data was being wasted as records quickly became obsolete.
• Operational Transition: The team was in a high-stakes transition from NetSuite to HubSpot, requiring a seamless data migration that wouldn't disrupt their GTM (Go-To-Market) momentum.

How Empowering Tech met TAM Acceleration

Empowering Tech sought a partner who didn't just provide "leads," but built systems. They needed GTM strategists and engineers who could bridge the gap between sophisticated AI technology and the nuanced world of educational sales. While seeking for this partner, the co-founder Toby stumbled upon the Founder Matteo's profile on a SaaS Expert page.

Initial Goals

Before the project began, we outlined several key objectives:‍

• Message-Market Fit: Transition from "one-size-fits-all" to hyper-personalized AI copy.
• Data Sanitization: Clean and align outdated CRM data to ensure high-quality targeting.
• Scalable Infrastructure: Build a system capable of moving from a 20k/month pilot to 100k+/month and more global volume.
• CRM Synergy: Successfully drive cleaned data into the new HubSpot environment post-migration.

The Strategy: From Mass Blasts to AI-Engineered Precision

We didn’t just want to "clean" the data; we wanted to transform it into a competitive advantage. Our GTM Strategists and Engineers moved through a three-phase evolution:

1. Data Alignment & Pilot Launch

Before scaling, we performed a deep-dive analysis of the existing messaging and CRM health. We launched a controlled pilot in the US market, targeting 10,000 leads with 20,000 emails per month to validate if highly tailored messaging could move the needle in the EdTech sector.

2. Sophisticated AI Prompt Engineering

Every school is unique - impacted by different local regulations, state laws, and regional news. Our GTM Engineers built a sophisticated AI procedure that treated every prospect as an individual.

• Dynamic Contextualization: Instead of static templates, our AI analyzed the prospect’s geography, job title, and specific school news to mention unique pain points.
• The Feedback Loop: We implemented a "Continuous Improvement Circle." We integrated direct feedback from the Empowering Tech team and real-world market responses back into our AI prompting daily. This meant the "perfect email" was constantly evolving based on what the market actually wanted.

3. Proof of Concept & Expansion

Once the US pilot proved successful, we moved to the UK market. The result? A 3% reply rate - a massive leap from previous benchmarks - proving that the infrastructure was ready for global scale.

The Results: Scaling ROI and Efficiency

By shifting the focus from volume to relevance, we built an infrastructure that didn't just work - it thrived under pressure.

• Immediate Impact: Upon scaling the volume, we secured 30 positive replies within the first 10 days of the campaign.
• UK Market Dominance: In just one month of the new system, we generated 70 high-quality leads in the UK alone.
• Infrastructure for Growth: We transformed a $20,000-capable setup into a $100,000-capable engine. By increasing volume while maintaining AI-driven personalization, we successfully lowered the Customer Acquisition Cost (CAC) and maximized ROI.

The Future: A Global Roadmap

The work doesn't stop at the UK and US. The next phase of our partnership focuses on:

• New Market Entry: Deploying the same AI-engineered strategy into the Asian and European markets.
• CRM Optimization: Finalizing the NetSuite to HubSpot integration, ensuring the newly cleaned data flows perfectly into the new CRM without conflicts.
• Phase 2 Scaling: Further ramping up volumes while our GTM Engineers perform daily iterations on the AI messaging, ensuring Empowering Tech remains the most relevant voice in the assistive technology space.

The Results Achieved – In 6 Months

+Successful Pilot in the US

+ 165 Warm Leads (1 Month after ramping up volumes)

+14 Deals