Who is StryvRevenue?

StryvRevenue is a specialized outbound sales agency founded in 2024 by its experienced founder, Michael.

• Mission: They function as a long-term, integrated partner, dedicated to empowering and amplifying their clients' sales efforts.

The Context

StryvRevenue's founder, Michael, aimed to build an advanced, automated sales system capable of generating leads continuously.

His immediate priority was to deliver rapid success for his main client, a major player in the US talent acquisition sector. After hiring his first SDR, the need for a high-performing, scalable sales system became a critical priority to drive the new business forward

Main Blockers

• Lack of Technical and AI Tool Knowledge
  While Michael possessed strong sales experience, the team lacked the in-house expertise to build an advanced sales system using the latest AI and technology. This was essential to overcome the modern challenges of market overcrowding and email deliverability.
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• Need for a Multichannel Approach The team recognized that simple email marketing or cold calling was insufficient. They sought a sophisticated, multichannel, multi-touch solution to differentiate their client’s services in a competitive market.

Initial Goals

Before the project began, founder Michael had several clear objectives:

• Use multiple channels (email, phone, LinkedIn, direct mail) to differentiate outreach from competitors.
• Leverage multiple databases and intent data triggers to target the most relevant decision-makers.
• Build a high-performance email infrastructure to ensure messages consistently land in the primary inbox.
• Develop a high-performing sales team structured around the newly built system.
• Internalization Plan: Ensure a StryvRevenue employee could take over and manage the entire system in-house after a six-month partnership.

How did we proceed?

‍1. Analysis & Plan of Action

We began with a deep analysis of StryvRevenue's ICP, market, and goals to design a custom process for their client. The plan integrated scraping (Apify), data collection, LinkedIn (HeyReach), email (Smartlead), cold calling (Kixie), and a CRM (HubSpot), all managed centrally in Clay.

2. Dual Campaign Strategy

After testing several workflows, we implemented two primary campaigns to run simultaneously:

• Direct Hires Campaign: This campaign targeted companies actively hiring, based on intent data from Indeed. The primary channel was email, aimed at engaging companies with immediate needs.
• Indirect Hires Campaign: This campaign targeted key personas (Talent and HR Directors) in enterprise companies (200+ employees). The primary channel was cold calling, with the goal of establishing long-term strategic partnerships. Check out this video HERE on how we run the hand-written campaign via Clay

3. Building the Multichannel Infrastructure

We created the infrastructure to support three channels at scale:

• Email: 30 inboxes across 10 domains, providing a capacity of 23,100 emails per month with optimal deliverability.
• LinkedIn: Utilized four LinkedIn profiles (two from the SDRs + two rented) to achieve a capacity of 2,000 messages per month.
• Cold Call: Set up a direct Kixie-to-HubSpot integration, feeding in-target leads directly to the SDRs' power dialers.

4. Campaign Execution Details

• Direct Hires: We used SerperDev API calls with complex queries to cost-effectively gather tens of thousands of relevant contacts. The outreach was two-pronged: personalized emails via Smartlead for contacts with valid emails, and cold calls via Kixie for those without.
• Indirect Hires: This was a highly effective multichannel campaign. The first step was a cold call. For non-responsive contacts, we used a cascading sequence based on their ICP priority:
  • Top Tier ICP: Hand-Written Letter + LinkedIn + Email
  • Lower Tier ICP: LinkedIn + Email or Email-only sequences

5. Continuous Testing and Optimization

Beyond standard copy testing, we continuously experimented with various workflows and channels, including targeting companies on Clutch, running lookalike campaigns via Ocean.io, and leveraging innovative channels like personalized hand-written letters (Scribeless), voice messages (La Growth Machine), and videos (Sendspark).

6. Scaling and Automation

We connected all tools into a seamless workflow. Replies from all channels were sent to a dedicated Slack channel for immediate SDR notification. This allowed SDRs to book meetings and update HubSpot in real time. The Kixie integration enabled live CRM updates directly from the power dialer.

7. Add-On: System Handover and Training

‍As requested by the founder, we facilitated the complete internalization of the system. We coached a team member, Daniel, through an intensive 8-week program covering everything from Clay basics to advanced lead generation strategy. By creating detailed SOPs and video tutorials, we made ourselves redundant and empowered Daniel to become the full owner of the process.

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What else helped getting there?

‍Unified SDR Lead ManagementWe created an inbound-like experience for outbound leads, ensuring no opportunity was missed:

• SDRs received instant notifications for all positive replies in a dedicated Slack channel.
• All lead details were populated in a centralized Google Sheet for easy access.
• Leads were automatically created and updated directly in the HubSpot CRM.

In Summary over 5 months we have:

• Implemented a new, fully-engineered Business Development System that quickly generated leads
• Coached an Employee to take on the project at the end of the period
• Shortened time of adaptation to revenue generation from a year to a couple of months

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The Results Achieved – In 4 Months

• +$197k Revenue
• +5x ROI