Who is RRA?

• RRA provides an innovative coaching service focused on career advancement.
  • Core Services: They specialize in optimizing LinkedIn profiles and resumes to enhance clients' professional visibility.
  • Unique Strategy: Their approach involves strategic outreach to multiple key individuals within each target company.
  • Results: This comprehensive method helps clients achieve their professional goals, typically within one to four months.

The Context

The founder, Alex, sought rapid growth following recent business success. As a technical leader, he needed a partner with deep expertise in both sales technology and Go-to-Market (GTM) strategies to test campaigns and scale the business efficiently.

Business Development Blockers

How Alex met TAM Acceleration

Alex discovered TAM Acceleration after attending a webinar from La Growth Machine where Matteo was the main Guest. The Webinar covered how to build advanced, personalized B2B multichannel campaigns. Impressed, Alex scheduled a call, and after a few discussions, it was clear that TAM Acceleration was the ideal partner to test his ideas and accelerate growth.

Initial Goals

Before the project began, Alex outlined several clear objectives:

• Build a fully-engineered sales machine as quickly as possible.
• Test various campaigns to identify what worked best for RRA.
• Achieve Message-Market Fit through continuous A/B testing.
• Manage multiple clients seamlessly with a streamlined onboarding and offboarding process in Clay.
• Implement a robust reporting system for data-driven decision-making.

How did we proceed?

1. We applied the proven and performing 5 step TAM Process

• TAM Analysis: In-depth analysis of the Total Addressable Market (TAM), Ideal Customer Profile (ICP), and channels.
• Highly Qualified Database Creation: Building segmented and highly qualified lead lists using Clay and AI Agents.
• The Atlas Infrastructure: Creating the necessary email and tech infrastructure to ensure high deliverability and avoid spam.
• The Aries Funnel: Identifying the funnel and messaging that generates the highest response rates.
• Scaling the Machine: Automating the entire system to scale results by connecting all components and reverse-engineering success.

How does the TAM process work?

1. TAM Analysis

We analyzed RRA's ICP, market, previous successes, and goals to craft a detailed action plan for an initial three-month phase, followed by a second phase.

2. Highly-Targeted Database Creation

We launched five distinct campaigns, each with a different offer targeting a different decision-maker. Every campaign utilized a custom database built in Clay, where leads were enriched with AI, filtered, and segmented.

3. The Atlas Infrastructure

To maximize email deliverability, we established a robust infrastructure of 54 inboxes across 18 domains. These were hosted on various servers - from TAM Acceleration’s private, 24/7-monitored server to shared servers - to ensure optimal performance.

4. The Aries Funnel

The testing phase was critical. We systematically tested key elements of the GTM motion:

• Different campaign concepts
• Multiple copy variations for each campaign
• Various decision-maker targets

Once these were optimized, we focused on refining the built-in operational procedures.

5. Scaling the Machine

We connected and automated the entire workflow. Using Instantly, all positive replies were sent directly to a dedicated Slack channel, providing Alex’s team with real-time notifications. From there, the team could instantly schedule meetings and update their calendars.

What else helped getting there?

SDRs Management

We managed the outbound process with the efficiency of an inbound system. Each positive reply was delivered to three key locations:

• Slack: for immediate notifications.
• Google Sheets: for detailed tracking of all interactions.
• Airtable: for the central reporting dashboard.

Reporting

All campaign data was fed into Airtable, creating a clear, real-time dashboard. This provided detailed analytics and allowed for performance tracking by both client and campaign, empowering data-driven decisions.

The Results Achieved – In 3 Months

- 265 Qualified Leads

- $35k Sales

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