Who is LimoLane?

LimoLane is the premium mobility platform for transfers and events, serving both corporate and individual clients.

• Global Reach: LimoLane operates in over 500 cities worldwide, supported by a global community of more than 6,000 professional drivers.
• Corporate Solutions: For business clients, LimoLane provides a user-friendly platform for the complete management of corporate travel, from booking to expense reporting.

The Context

With a history of maintaining 2X year-over-year growth, LimoLane had ambitious goals for expansion. The company sought to implement an advanced, fully-engineered B2B email lead generation system across four different countries to fuel its next stage of growth.

Business Development Blockers

• Lack of an Advanced B2B Sales SystemDespite their experience, the LimoLane team lacked the specific technical expertise and knowledge of the latest B2B sales techniques.
• Low Volume and InconsistencyPrevious attempts at email outreach were confined to a single market, performed inconsistently, and generated few to no results.
• Manual and Inefficient EffortsSDRs spent significant time on manual tasks, using a "spray and pray" approach that was not delivering any meaningful outcomes.

How LimoLane met TAM Acceleration

In May 2024, LimoLane’s Head of Marketing, Leonardo, came across TAM's founder, Matteo, through his content on LinkedIn. After a brief chat, they scheduled a call, and it quickly became clear that a partnership would be crucial for supporting Leonardo’s major growth targets for 2024 and beyond.

Initial Goals

Before the project began, Leonardo outlined several key objectives:

• Launch personalized, high-volume campaigns in four different countries.
• Achieve Message-Market Fit through continuous A/B testing.
• Create a robust supporting email infrastructure for high deliverability.
• Implement a reporting system in Salesforce to track all information by country and SDR.
• Align 11 SDRs across four countries to ensure prompt management of lead replies.

How did we proceed?

We applied our proven, high-performance 5-step methodology:

1. TAM Analysis: In-depth analysis of the Total Addressable Market (TAM), Ideal Customer Profile (ICP), and channels.
2. Highly Qualified Database Creation: Building segmented and highly qualified lead lists using Clay and AI Agents.
3. The Atlas Infrastructure: Creating the necessary email and tech infrastructure to ensure high deliverability and avoid spam.
4. The Aries Funnel: Identifying the funnel and messaging that generates the highest response rates.
5. Scaling the Machine: Automating the entire system to scale results by connecting all components and reverse-engineering success.

1. TAM Analysis

We analyzed LimoLane's TAM, ICP, and channels to define their ideal customer niche. Our method blended AI-driven analysis with human expertise to achieve the best of both worlds.

2. Highly-Targeted Database Creation

Using Clay, we built highly detailed, filtered, and segmented databases for multiple sectors. We performed a double-filtering process at both the domain and contact levels, utilizing advanced tools like Sales Navigator, Ocean.io, Apollo, Apify, and BrowseAI.

3. The Atlas Infrastructure

We created a powerful sending infrastructure of 76 inboxes across 26 domains. All were hosted on TAM Acceleration’s private, 24/7-monitored servers to ensure optimal deliverability and avoid spam filters.

4. The Aries Funnel

This phase was defined by rigorous testing. We launched 16 different sector-specific initiatives, each with a unique campaign for contacts and companies. For every sector, we created and tested 8 different campaigns in Instantly, customized for each country.

5. Scaling the Machine

We connected all the dots in a seamless, automated workflow. Replies from Instantly were sent to dedicated Slack channels, divided by country, where the assigned SDR received an immediate notification. From there, the SDR could set up a meeting and update Salesforce in real time.

The Results Achieved – In 4 Months

+1101 Qualified Leads

+48 Deals Closed

+€175k Sales

4 Countries Prospected