How we generated $175k, 48 deals, and 1101 leads in 4 months for LimoLane targeting 4 different countries

Industry:

Supply Chain
Consulting
Transportation & Travel
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+1101

Qualified Leads

+48

Deals Closed

+€175k

Sales

"Working with TAM Acceleration over the past year has transformed how we generate outbound leads. Their scientific, data-driven approach has given us greater control over our metrics and a clear understanding of what works in our industry. With their support, our sales team has been freed from much of the first-touch work, allowing them to focus on building real connections with clients."

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Leonardo Petrini
Head of Marketing @ LimoLane

The Strategy

We applied the proven and performing 5 step TAM Process

  • TAM Analysis: Analysis of your TAM, ICP and Channel
  • Highly Qualified Database Creation: Build your segmented, highly qualified lead list using Clay and AI Agents
  • The Atlas Infrastructure: Create the necessary email and Tech Infrastructure to avoid spam
  • The Aries Funnel: Find the Funnel and Message that brings you the highest response rate
  • Scaling the Machine: Let’s scale your results by automating, connecting all the dots, and reverse engineering the system

1. TAM Analysis

We analysed LimoLane's TAM, ICP, and Channels, to understand what was their ideal niche and ICP.

We used a mixture of AI and Human analysis - the best of both worlds.

A software interface for "LimoLane" displays sections for Description, Differentiated Value, and Status Quo, highlighting its enterprise chauffeur platform features and industry challenges. - LimoLane Case Study
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A digital flowchart titled "The TAM Process" visually outlines five sequential steps-TAM Analysis, Hyper-Targeted Research, The Atlas, Your Major Priorities, and Scaling the Machine-each represented by color-coded boxes and sticky notes. - LimoLane Case Study
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2. Highly-Targeted Database Creation

We built a highly detailed, filtered, and segmented database in Clay by creating multiple sector-specific databases using advanced techniques and tools. We performed a double filtering process at both the domain and contact levels, utilizing databases like Sales Navigator, Ocean.io, and Apollo, as well as scraping Google with tools like Apify or BrowseAI.

A hierarchical sidebar menu titled "PROCEDURAL TABLES" displays folders and contact lists organized by domain sources and streamlined procedures for different countries. LimoLane Case Study
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 A spreadsheet view shows domains alongside lookup results, job roles, and status checkboxes, summarizing contact data and processing outcomes. LimoLane Case Study
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3. The Atlas Infrastructure

We created 76 inboxes per 26 domains, all hosted in TAM Acceleration’s private servers, monitored 24/7, to ensure optimal deliverability and avoid spam.

A spreadsheet displays columns for inbox manager, email addresses, domains, status, and job titles, with all entries marked as "Active" account managers. LimoLane Case Study

4. The Aries Funnel

We tested, tested, and tested. We tested 16 different sectors, each sector in each country, with a specific contact and company campaign. Per each sector, we created 8 different campaigns on Instantly.

A detailed breakdown of an email campaign step displays the number of emails sent, opened, replied, clicked, and resulting opportunities for each subgroup. LimoLane Case Study
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A campaign dashboard lists multiple email campaigns with their status, progress, emails sent, replies, reply rates, and opportunities generated. LimoLane Case Study
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5. Scaling the Machine

We connected all the dots: from Instantly, the replies were sent to a Slack channel, each divided per country, where each SDR received an immediate notification. From here, the SDR were able to set-up the meeting with the prospect and update the information in Salesforce, all in real time.

Campaign Stats

The Results Achieved – In 4 Months

+1101 Qualified Leads

+48 Deals Closed

+€175k Sales

4 Countries Prospected

What Prospects Replied To Our Outreach

An email inviting the recipient to book a meeting via a Calendly link to discuss a topic further.
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A brief email from Wendy asking the recipient to call her tomorrow and providing her phone number.
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