Case Study:

IN SUMMARY: THE ACHIEVEMENT

For KlientBoost, we moved beyond traditional outbound and engineered a sophisticated, automated Go-To-Market (GTM) system centered on capturing high-intent signals.

The cornerstone of this strategy is the "Marketing Plan 2.0," an automated lead magnet built with Webflow and Clay that provides instant, data-driven value to prospects. By creating a series of automated, signal-based ABM "plays," we built a scalable engine for growth that prioritizes inbound, evergreen, and intent-based campaigns, systematically turning signals into sales-ready opportunities.

THE RESULTS ACHIEVED:

• Automated a Core Value Proposition: Transformed their primary lead magnet into a dynamic, on-demand tool that qualifies and converts prospects.
• Built 11+ Unique ABM Plays: Deployed a multi-threaded system to capture intent from website visitors, social engagement, hiring signals, and past relationships.
• Unified the Tech Stack: Integrated HubSpot, Clay, Webflow, and various intent data sources into a single, seamless revenue operations workflow.
• Shifted from Cold Outreach to Intent-Driven Engagement: Created an evergreen system that engages prospects at the exact moment they show interest or need.

WHO IS KLIENTBOOST?

KlientBoost is a world-class performance marketing agency led by CEO Jonathan Dane.

With a strong focus on quantifiable business outcomes - like lowering CPA, improving ROAS, and increasing conversion rates - their ideal clients are in SaaS and eCommerce with significant digital ad spend. Their value proposition is clear: deliver measurable results.

THE CONTEXT & STRATEGIC CHALLENGE

The challenge wasn't just to scale outreach, but to scale meaningful engagement. KlientBoost needed a system that could systematically capture high-intent signals from across the web and re-engage past relationships with precision and value. The goal was to build an automated GTM engine that led with value, turning prospects into inbound opportunities rather than just cold outbound targets.

The Solution: A System of Automated ABM Plays

We designed and built an interconnected system where Clay serves as the central processing hub for various high-intent triggers. Each signal activates a unique, automated "play" designed to engage the right person at the right time with the most relevant message, always directing them to the automated Marketing Plan.

The below are only some of the Playbooks we've implemented for this client.

1. The Centerpiece: The "Marketing Plan 2.0" Automated Lead Magnet

The most critical component is an automated value engine that transforms a simple website visit into a comprehensive marketing analysis. This is the primary destination for all ABM plays.

• How it Works:
  1. A prospect visits a custom Webflow landing page and enters their company domain.
  2. The domain is sent to a dedicated Clay table, which instantly enriches the company data, performs an ICP analysis, and researches their top 3 competitors.
  3. Clay generates specific, data-driven recommendations for organic/paid keywords, audience targeting, and potential media partnerships.
  4. The complete analysis is sent back to Webflow and displayed on a dynamic, personalized results page for the prospect in real-time.
  5. Simultaneously, a new or updated contact record is created in HubSpot, alerting the sales team.

2. Re-engagement & Win-Back Automation Playbooks

This play systematically nurtures past relationships, ensuring no lead goes cold.

• Past Clients & Moved Contacts: An automation pulls contacts from HubSpot who have been inactive for over 60 days. Clay enriches their data to find new developments (like a job change) and generates a hyper-personalized sequence referencing the past relationship.
• Closed-Lost Opportunities: This play nurtures deals that didn't close, re-engaging them with the Marketing Plan 2.0 as a value-led touchpoint to restart the conversation.
• Past Marketing Plan Requests: Automatically follows up with prospects who previously showed high intent by requesting a marketing plan, ensuring no warm lead is left behind.

3. High-Intent Website & Capture Playbooks

This play identifies and engages anonymous but high-intent prospects showing buying signals.

• Website MQLs (Vector): When the website tracking tool Vector identifies a visitor as an MQL, Clay de-anonymizes them, qualifies them against the ICP, and enrolls them in a targeted outreach sequence.
• Platform Intent (Clutch & G2): This play captures buying signals from third-party review sites, automatically feeding accounts showing active research into an outreach flow.
• Newsletter Subscribers (Beehiiv): Converts new subscribers into warm leads by automatically enriching their data and sending them a tailored welcome sequence that points to the Marketing Plan.

4. Signal-Based Prospecting Playbooks

This play uses key market changes as a trigger for timely and relevant outreach.

• New Executive Hires: The system monitors for new VP/Director of Marketing hires at target accounts, triggering a congratulatory email sequence offering the Marketing Plan as a valuable tool for their first 90 days.
• Hiring Signals: When a target company posts new marketing roles, Clay identifies the hiring manager and initiates a sequence offering KlientBoost's services to help them scale their growing team.
• Competitor Dissatisfaction: This play monitors competitor review sites for negative feedback, triggering an outreach play to the dissatisfied company with a better alternative.

5. Social Engagement Loop (LinkedIn) Playbook

This play converts social media engagement into direct sales conversations.

• LinkedIn Engagement (Trigify): When a target prospect engages with KlientBoost's LinkedIn content, Trigify captures their profile and sends it to Clay via webhook. The contact is instantly enriched, and a personalized outreach sequence is triggered, referencing their engagement and guiding them to the Marketing Plan 2.0.

WHAT WE'VE DONE - A RECAP

• Architected and Built the "Marketing Plan 2.0," an automated lead magnet integrating Webflow and Clay to deliver instant, dynamic value.
• Developed a Multi-Channel, Signal-Based ABM Engine to capture intent from website behavior, social engagement, hiring signals, and platform intent.
• Deployed 11+ Unique, Automated ABM Playbooks, including re-engagement, intent-capture, and signal-based prospecting.
• Integrated a Complex GTM Tech Stack, seamlessly connecting HubSpot, Clay, Webflow, Vector, and other intent data sources into one cohesive system.
• Automated All Key RevOps Workflows, including lead enrichment, qualification, routing, and personalized sales handoffs.
• Shifted the GTM Strategy from Outbound to Intent, creating an evergreen system that engages prospects at the peak of their interest.